Select Page

What did I do to effectively increase online engagement for our company and clients,

as a marketing and communications intern?

stakeholders

responsibilities

  • Content Marketing
  • Social Media Management
  • Online Community Management
  • Data Analytics

objective

To improve our digital strategy and increase engagement across LinkedIn, Twitter, and Slack for Naked Innovations and EIT Food projects (Smart Farming, Demo Days, Experts Community).

solution

By analyzing our current data on social media pages and of community members, I generated new content and tested its performance with key metrics. Simultaneously, I focused on optimizing processes to achieve high-growth in engagement and conversions.

Results

Naked Innovations

On our LinkedIn page, we saw a 55% increase in followers, 6% increase in engagement rate, and 667% increase in impressions. This is due to a new strategy in content creation, in order to reach and resonate with our target audience more effectively. I also produced two blogs to highlight our client events, which will be part of our new website launch and SEO optimization.

 

Clients

EIT Food’s Expert Community project saw a 33% increase in LinkedIn group engagement and 54% increase in Twitter impressions. EIT Food Accelerator Network’s Demo Days had 200 total registration clicks, with a 100% conversion rate. In addition, the Smart Farming program had 80 total website clicks and 157% increase in Twitter impressions.

Graphic Deliverables